The organizers will spare no efforts in the promotional activities and will set into motion a media blitz, direct mailing, leaflets, banners, etc. to ensure the full success of the event.
One of the greatest benefits of participation is that, the exhibitors can take advantage in the massive advertising campaign. High visibility throughout the target markets will attract a wide cross section of business visitors.
As part of promotion activities, the following will be covered extensively in Yemen: 
· Direct Mail
· Newspapers & Magazines
· Press Releases
· Street Hoarding
· Television & Radio Spots
· Business Directories
· Web Links
· Email Invitations
· Official Supplements