The  standard advertising campaign for each event will be executed as follows:-

Note: Advertisements are placed before and during exhibition days.  

·        Mopies & Banners will be placed on the main and busiest streets of Sana’a  

·        Leaflets  – will be distributed throughout the country.

·        Local News papers

a)       English papers

1)       Yemen Times- 3 ad spots before the event and two interview spots,  during the event.

2)       Yemen Observer- 3 ad spots and one interview spot during the exhibition.

b)      Arabic papers

1)       - Al Thourah Newspaper- 8 ad spots before and each day of the event, plus one interview spot

2)       - Twenty Sixth September Newspaper- 2 ad spots and one interview spot during the event

3)       Fourteenth October Newspaper 2 ad spots before event and one during the event

4)       Al Jomhouryah Newspaper ¼ of a page one time during exhibition  

All    newspapers will include a reportage of the opening ceremony.

·        Yemen local T.V Channel

a)       Five ad spots each lasting 30 seconds

b)      Two interview spots each lasting 3 to 5 minutes